Croatia considers sustainable and responsible tourism important and during the Croatian presidency of the Council of the European Union the Tourism Ministry plans to spearhead the promotion of sustainability among the member-states and the European Commission.
Promoting sustainable tourism and the sustainability of coastal and island communities is one of the elements included in the program Croatia's six-month mandate, and Croatia will put an emphasis on promoting the diversity of the tourist trade, synergy of local communities and tourists, and reducing the seasonality of tourist demand.
Croatia believes that tourism should assume a more conspicuous part in European policies and institutions and will propose the development of a European tourist brand for the joint promotion of member-states in foreign markets.
"All that fits in the first strategic goal of the Croatian presidency, a Europe that grows in a balanced, sustainable and inclusive way," Tourism Minister Gari Cappelli said.
The minister points out the importance of the development of specific types of tourism such as health tourism, bicycle tourism, river tourism and so on, as contributors towards the prosperity of the local population and the promotion of lesser-known destinations.
He recalls that the development of sustainable and responsible tourism can contribute to the protection of endangered species, preserve the tangible and intangible heritage as well as address the issue of mass tourism.
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