(Photo: Sanjin Strukic/PIXSELL) (Photo: Sanjin Strukic/PIXSELL)

Speakers, such as Belgium's Ambassador to Croatia Nicolaas Buyck, said that cultural industry did not only contribute to the economy but was also a driver of innovation and contributed to the development of society as a whole.

Philippe Kern from KEA European Affairs, an international policy design research center specialised in culture and creative industries, said this branch of the economy was bigger than the pharmaceutical industry in terms of jobs and growth.

"We hope that with this conference here in Zagreb there is acknowledgement in Croatia that it is worthwhile to support the growth of this industry," said Kern.

The president of the Croatian Chamber of Economy, Luka Burilović, said that it was important for companies and the state to realize the importance of creativity; while shying away from mass production and consumerism.

"We want creativity to be the foundation of our economy and to be recognisable in the world as a country of innovation and the creative, cultural industry will certainly have an important role in that," said Burilović.

He explained that the creative industry in the European Union comprised more than 350 industries that created almost 30 percent of all jobs in the EU.

Burilović added that Croatia employed more than 124,000 people in that sector; mostly highly-educated, qualified people whose salaries were noticeably higher compared to other industries.

Source: HRT