Tourism Minister Gari Cappelli recently announced that a new strategy for Croatian tourism would be presented to the public during Croatia's presidency of the European Union, which begins on January 1st, 2020.
The minister said it could no longer be expected that Croatian tourism would grow during the main summer tourist season by two, five or fifteen percent more.
"We've reached a maximum of twenty million tourists," said Cappelli as he warned against growth comparisons between other countries of the Mediterranean, such as Turkey. "We need to develop the preseason and postseason,'' he said, echoing the belief that this is Croatia's best way forward.
The minister pointed out that Croatia simply cannot increase tourist numbers because of the existing infrastructure.
"With this infrastructure, this is our maximum," he said. Cappelli believes that raising the quality of the tourism offer and looking at the markets in terms of what is possible, while at the same time avoiding the delusion of quick short-term profits was the only sustainable option.
He also underlined changes to the Law on Categorization, which he said was designed to influence small private renters to raise their quality. Because four and five star properties with swimming pools, was the key to success, he added.
The minister dismissed accusations of shrinking tourism numbers peddled by the president of the opposition SDP, Davor Bernardić, saying there have been four percent more tourists in Croatia so far this year.
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