21:42 / 29.01.2023.

Author: Katja Miličić

NY Travel Show: Interest in Croatia is high on the American market

Croatia at the New York Travel Adventure Show

Croatia at the New York Travel Adventure Show

Foto: HTZ / /

One of the most important travel industry shows in North America - the New York Travel Show - took place this weekend in New York City. 

Croatia was the only European country with the status of partner this year, so Croatia's National Tourist Board and 50 other Croatian exhibitors had a dedicated pavilion to present the tours, services, and experiences they are offering.


This travel show is extremely competitive and anyone looking to make an impact in the world of tourism comes to this event. Croatia has been a desirable destination on the American market for years and interest does not appear to be waning.


"The signs are excellent. Last year we achieved nearly pre-pandemic numbers in this market with more than 560 thousand arrivals and 1.6 million overnights. This year we are continuing with direct flights between New York and Dubrovnik, which makes a huge difference in boosting our tourism traffic," said Kristiaj Staničić, the Director of the Croatian National Tourist Board.


It was crowded in the Croatian pavilion. Travel agents, journalists, and travelers; everyone has questions for exhibitors.


“We are organizing several tours this year. Although I regret the departure of the kuna, after the introduction of the euro, Croatia is more attractive to Americans. Furthermore, after COVID, people are simply eager to travel, and Croatia has been on their radar for a long time. So I expect a good season,” said Jane Ruth, director of Niche Touring.


All of Croatia’s counties, hoteliers, travel companies, and agencies were present at the fair. The Tourist Board also held a business workshop for more than one hundred American travel agents, where they discussed the advantages of Croatia's entry into the Eurozone and the Schengen Area.


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